INTERNATIONAL. Welcome to the latest issue of The Moodie Davitt e-Zine, in which we examine how airports can fully embrace a digital strategy and best serve today’s connected traveller.
The feature is part of our new cross-platform series called The Digital Conversation, in association with Shiseido Travel Retail. It focuses on the increasingly important worlds of social and digital media, from consumer communication to e-Commerce, in what amounts simultaneously to travel retail’s greatest challenge and its biggest opportunity.
Our regular Sense of Place column, in partnership with The Design Solution, showcases Budapest Airport. Nowhere in its vast airport shop portfolio does Gebr Heinemann place such a strong emphasis on local products as it does at the Hungarian hub – and the result is a spectacular showcase of fine wines, liqueurs and spirits, chocolates, gifts and, of course, salami.
In The Muse, experienced travel retailer Ivo Favotto, now owner of independent consultancy The Mercurius Group, assesses the Australian duty free market where fragmentation, not consolidation, has been the defining feature, the reverse of the global trend.
And in our regular look at the industry’s best new launches, campaigns, activations and openings Diageo captures the spirit of Leicester City’s Premier League triumph with a highly creative limited edition and Heathrow Airport takes its digital game to the next level.
Please enjoy this edition of The Moodie Davitt e-Zine with our compliments.
