Australian company Patons Macadamia is poised to relaunch its brand with a range of new products at the upcoming TFWA World Exhibition (Green Village, L73).
Patons, which acquired The Gourmet Nut Company in December 2015, has developed three new product ranges that combine local produce with global food trends.
Sweet and savoury aromas including Blood Orange & Chilli and Tasmanian Pepperberry are either caramelised or combined with chocolate and feature locally sourced macadamia nuts.
Patons Macadamia Sales & Marketing Manager Amanda Cahill said: “We are very excited to be back at the TFWA Exhibition in Cannes, to exclusively launch the brand and our delicious new products; a fusion of Australian macadamias, gourmet ingredients and chocolate.”
She continued: “We have worked very hard in the past few months to reinvigorate the Patons brand. TFWA Cannes is the pinnacle in the industry calendar, and an event such as this demands to be viewed as a showcase event. Therefore, what better place to relaunch our brand and our new portfolio of products to an expecting industry.
“We aspire to gain awareness, trial and genuine interest in markets where we are not presently retailed and see this as a vital opportunity to present to existing and prospective customers all at the same time.”
