Lotte Duty Free says its Tanki’s Family Corporate Social Responsibility (CSR) project has become a social media hit.
The retailer is posting weekly updates on the animated family members across its Facebook, Weibo, WeChat and Instagram pages, reaching followers all over the world.
Each character represents different countries in which the retailer is or soon will be trading – China, Guam, Indonesia, Japan, Singapore and Thailand – with more to come as the retailer extends its global footprint.
A Tanki’s Family store is open at the company’s Under Stand Avenue, selling products created by small & medium enterprises (SMEs).
The Tanki’s Family characters were conceived, designed and animated entirely by the Lotte Duty Free team.