First in Europe: the new Kérastase counter at Copenhagen Airport |
L’Oréal’s luxury professional haircare brand Kérastase Paris has launched a new showcase for its signature personalised hair care collection, with the opening of a counter in Copenhagen Airport, its first in Europe.
The 40sq m counter launched on 18 March with an opening offer of a free sample and free professional hairstyle.
The counter offers the brand’s Nutritive, Soleil, Discipline, Densifique, Reflection and men’s range Homme. Trained on-counter staff are on hand to advise consumers on the best products for their respective hair types.
Other Kérastase counter locations include São Paulo, Tel Aviv, Mexico City and Singapore Changi airports, as well as downtown duty free stores including Hong Kong Sun Plaza (DFS Group), Haitang Bay (CDFG) and Iguazu.
Gebr Heinemann Retail APS Managing Director Soeren Borch said: “Our mission is to give the travellers at our Tax Free shops in Copenhagen Airport a world class experience. We are therefore very excited about welcoming Kérastase to its first retail counter in a European airport. We’re convinced that we will experience a great buzz with our customers as Kérastase is placed in the brand box at the heart of the main shop.”
Kérastase is renowned for its three-minute hair and scalp diagnosis and personalised product prescription. The power of three is carried through to the three-step beauty ritual which forms the Kérastase philosophy: bathe, treat, texturise.
The counter at Copenhagen Airport, which will be open for three months, joins the existing counters at São Paulo Airport Terminal 3 (above) and Mexico City Airport (below) |
