UK. Luxury French retailer La Maison du Chocolat is to launch a new ‘Coffret boutique’ store at Heathrow Terminal 5.
The stand-alone shop will open on 17 March and has been modelled on one of the brand’s iconic Coffret boxes, complete with surrounding ribbon.
“We are delighted to be opening our fifth store in this prime shopping location,” said La Maison du Chocolat CEO Geoffroy d’Anglejan.
“Our key clientele are luxury shoppers so to be placed amidst other premium brands helps to target those international shoppers that will most enjoy what La Maison du Chocolat has to offer, as well as giving the brand visibility amongst its luxury peers.”
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The art of chocolate: the new La Maison du Chocolat store joins the line-up of luxury retailers in Heathrow T5 |
To celebrate the opening, visitors to the new store will be able to purchase “˜The Coffret Craquant’ gift box, a Heathrow exclusive available from the launch. The gift box will include milk and dark chocolate covered almonds, caramelised almond slivers enrobed in milk and dark chocolate, and praline rochers.
The new shop will be open from 6am until 10pm seven days a week and will stock macaroons, La Maison’s famous ganaches chocolates sold in hand-crafted gift boxes, and the new collections for this year.
Heathrow Head of Category Food & Beverage Ben Crowley said: “The luxurious feel of La Maison du Chocolat and its emphasis on quality is perfectly aligned with the current retail offer in Terminal 5. We are excited to welcome La Maison du Chocolat on board.”
The brand will join other luxury retailers such as Dior, Prada, and Gucci at T5, which catered for 23.4 million international passengers in 2011 .
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