GERMANY. Frankfurt Airport has opened a ‘Digital Brand Space’ on the newly opened approach road at Terminal 1. The zone is managed by the airport’s exclusive advertising media agency Media Frankfurt.
The new digital concept comprises six large-scale, high-resolution LED walls, each immediately opposite the exits of the Arrival halls and automatically synchronized with a 550m colour-controlled LED lighting strip on the opposite façade.
iBeacons have been installed to allow advertising clients make their campaigns ‘mobile’, noted Media Frankfurt. This “enables the creation of unique emotional brand experiences for around 11 million arriving passengers and ‘meeters and greeters’ a year,” the company added.
“We create powerful digital solutions for brands using impressive formats, target-group oriented networks and dynamic content control,” said Media Frankfurt Managing Director Simone Schwab.
Deutsche Telekom is the first partner to use the new technology.
The T1 approach has been modernised and brightened following a 15-month project.
