Leading beauty-tech brand Foreo has deepened its partnership with China Duty Free Group (CDFG) through increased marketing and product investment.
The investment programme aims to drive traffic to Foreo counters at CDFG stores through exclusive sets, GWPs and digital and experiential activations.
Foreo’s partnership with CDFG began with only three doors in 2014. In the ensuing three years, the brand went from strength to strength achieving particularly stellar growth in 2017 (up 1,157% year-on-year). Today, Foreo claims to be the skincare device category sales leader at CDFG.
The Swedish brand now has 37 counters in Mainland China, with four more set to open in key areas transportation hubs, including the new Beijing Daxing International Airport which is likely to soft open in September.
