L’Oréal Travel Retail has launched a digital Yves Saint Laurent beauty and fragrance pop-up store at London Heathrow Terminal 2.
The 20sq m space, located outside the World Duty Free store, will be open until 4 January. The pop-up invites travellers to discover YSL’s Black Opium and Y fragrances and new liquid matte lipstick Tatouage.
The pop-up features a number of digital elements which can be shared on social media. A YouCam iPad app enables travellers to virtually try multiple make‑up products and looks. Digital tutorials encourage customers to create new make-up looks before enjoying free makeovers by YSL Beauty make‑up artists.
A smart digital mirror adapts the light intensity to create different atmospheres, either daylight or night effect, to create the desired look.
The Tatouage pop-up element invites travellers to get tattooed. A tattoo artist will be present on peak traffic days to draw temporary tattoos and beauty advisors will offer temporary tattoo stickers and stencils every day. Passengers can then take a selfie in front of the tattoo brick wall.
On entering the pop-up, travellers will be given a token to insert into an ATM machine which delivers free Black Opium samples. They will then be invited to make GIFs at a photo booth in front of the Black Opium station.
Male travellers can discover the world of new fragrance Y via an oculus station. They can also print off their own personalised stickers to customise their suitcase, phone or notebook.