World of Patria International (WOPI) will introduce craft gin Pink Pepper to travel retail at the upcoming TFWA World Exhibition (Blue Village, G13).
Pink Pepper Gin, owned by Audemus Spirits, is not made by the London Dry Gin method. Instead each aromatic is macerated separately in alcohol then distilled under low pressure and temperature, to create concentrated aromatic extracts. The recipe includes Spanish pink peppercorns, juniper, a selection of several other spices and a small amount of local honey.
According to the brand, when the bottle is young, or when diluted or chilled, fresher, spicy notes of pink pepper, juniper and cardamom are prominent. Over time, the liquid evolves and warms up, allowing notes of patisserie. On the palate the gin is said to be full-bodied and ‘intensely’ aromatic.
Pink Pepper has a strong presence in the UK domestic market and is distributed in Selfridges, Harvey Nichols, selected Waitrose stores and many smaller retailers. The brand is also widely available in France both on and off trade including bars in Paris, Toulouse, Poitiers and Bordeaux. Pink Pepper has recently secured distribution in Denmark, Switzerland, Belgium, Norway and Hong Kong.
WOPI Managing Director Rob Nichols said: “Gin is so diverse; the ability to add all manner of ingredients during distilling means unique products with a wide range of flavour profiles are now in high demand. We loved everything about Pink Pepper – it’s a truly different, intense and extremely aromatic gin which uniquely is designed to age and evolve both in the bottle and in the glass.”
Nichols added: “With such rapidly growing domestic market presence we felt the time was right to increase the brand’s footprint by extending distribution into travel retail. Cannes is the obvious platform from which to launch Pink Pepper into travel retail and we’re looking forward to inviting buyers to try this unique craft product for themselves.”
