World Duty Free has become the first duty free retailer to personally select a cask of BenRiach single malt to be offered to travellers passing through London Heathrow Airport.
The 12yo BenRiach whisky was chosen for this year’s Heathrow Whisky Festival that runs until 26 June. Bottles of the single malt will be available in World Duty Free’s main tax and duty free stores and also its World of Whiskies stores in all terminals at Heathrow Airport.
This is the first time that Brown-Forman, the parent company of BenRaich, has cooperated with the selection of an individual BenRiach cask by a travel retail operator. A combined team of World Duty Free tasters and a group of spirits enthusiasts from the Heathrow Airport team made the selection.
As a one-time travel retail exclusive, there will be a select number of the special bottles of BenRiach available at Heathrow Airport on a first-come basis.
Brown-Forman Global Travel Retail Vice President and Director of Marketing Eric Helms said: “We are very excited to be partnering with our friends at World Duty Free and London Heathrow on this exclusive Whisky Festival offering. BenRiach has a reputation as a very progressive distillery that holds some of the most experimental casks in the Speyside region of Scotland. We think this special cask selected for the Heathrow Whisky Festival will contribute to that reputation.”
Dufry Global Liquor Manager Paul Martin commented: “We are always looking for new opportunities in the whisky category, and single cask bottlings offer something truly unique for our customers. Working with Brown-Forman on this opportunity to select a cask from BenRiach, has been very exciting for all involved. Heathrow Whisky Festival is the perfect launch platform for such a release.”
