FRANCE/CAMBODIA. Women in Travel Retail (WiTR) has raised over €19,000 for Cambodian school Sunrise Siem Reap.

The funds, which were raised during the annual WiTR meeting at TFWA World Exhibition, will go towards building and equipping classrooms.

The annual WiTR meeting generates big support and attendance

Sunrise Learning Centre opens the door to the poorest sectors of the community by providing them with the opportunity to gain the valuable skill of learning a foreign language. Poor children are given free classes in English. These skills empower disadvantaged and vulnerable people to find good jobs in the burgeoning tourist city.

Money was raised through a prize draw and silent auction, which was supported by brands and retailers, as well as cash donations from ARI, Heinemann Asia, King Power Hong Kong, King Power International and SMI.

Sunrise Siem Reap Founder Geraldine Cox (pictured in yellow dress) spoke movingly of the children who live at Sunrise and the hundreds more who come for lessons at the centre

Sunrise Siem Reap Founder Geraldine Cox, who attended TFWA World Exhibition, said: “Words cannot express how much your generosity is appreciated in achieving €19,000 for all of us at Sunrise. The difference this money will make to the children and communities is indescribable. This kind of support is invaluable; once again, my heartfelt thanks.”

WiTR Vice Chair Gerry Munday commented: “The Sunrise Siem Reap Learning Centre provides a home to many children and a vital service to many more living locally. WiTR’s contribution will make a real difference to the number of children who can be helped by learning English to break the cycle of poverty and to give them a future.”