SINGAPORE. In the lead up to Chinese New Year in February, Treasury Wine Estates has partnered with Lotte Duty Free and iShopChangi to offer consumers tax-absorbed Wolf Blass wines through the airport ecommerce platform without having to travel.
Available through the campaign are 188 custom-made travel-sized cream and gold mahjong sets, with a minimum purchase of S$380 on selected Wolf Blass wines that are exclusive to iShopChangi. This collectible gifting item is on offer until the end of January 2021 and while stocks last.
Treasury Wine Estates General Manager, Global Travel Retail. Simon Carter said: “We hope this mahjong set brings a sense of celebration as we start ushering in Chinese New Year, one of the biggest celebrations for our Chinese consumers. Travel retail has always highlighted the sense of wonder and freshness, and we hope this gift with purchase continues to ignite that emotion among our consumers. This limited-edition mahjong set makes a collectible gift and souvenir to have delivered to our loved ones this festive season.”
The wines linked to the promotion are Wolf Blass Medlands Platinum Label Shiraz 2016, Black Label Cabernet Shiraz Malbec 2016, Sapphire Label Estates of the Barossa Lyndoch Shiraz 2016, Sapphire Label Dorrien Shiraz 2016, Sapphire Label Estates of the Barossa St. John’s Shiraz 2016 and Brown Label Classic Shiraz 2016.
