UK. The Harry Potter Shop at Heathrow Terminal 5 has relocated into a much-increased space.

The new 1,000sq ft store – nearly double the size of its previous incarnation – has been officially opened in Terminal 5’s departure lounge, which handles 16 million passengers a year.

Magical experience: The new 1,000sq ft store offers an enhanced selection of items from across the Wizarding World franchise.

The expanded film character-inspired outlet will offer an enhanced selection of items from across the Wizarding World franchise, including collectibles, apparel, accessories, gifts, novelties and souvenirs from the Platform 9 ¾ shop at King’s Cross Station, which features in JK Rowling’s best-selling books.

Instore activities will include product demonstrations and a new photo opportunity, in which travellers can have their picture taken inside ‘the London Telephone Box’. They can also have a personalised Ministry of Magic Photo ID created while they browse the store.

Photo opportunity: Travellers can have their picture taken inside the London Telephone Box which serves as an entry point to The Ministry of Magic in the Harry Potter films.

The Harry Potter Shop has been produced by Jonathan Sands, Chief Executive of the Harry Potter Shop at Platform 9 ¾ King’s Cross Station, in partnership with Warner Bros. Consumer Products.

Sands said: “We are proud to be expanding our current offering at Heathrow Terminal 5, in partnership with Warner Bros. Consumer Products, and look forward to bringing a whole new retail experience to the UK’s most iconic airport.”

Star attraction: The popularity of the store necessitated the relocation and expansion, according to Heathrow.

Heathrow Retail and Services Director Chris Annetts commented: “Our previous Harry Potter Shop in Terminal 5 store was so popular with passengers, we are delighted to relocate and expand, enhancing passengers’ experience and giving them the world’s most exciting and memorable gifts.”

The Harry Potter Shop was featured in our popular ‘Image of the day’ web series earlier this week.