| Day 2 Winner We received lots of creative submissions for our Day 2 competition, in which entrants simply had to name a food starting with E to enter the prize draw for a bumper Nestlé hamper. Lots of culinary delights emerged, from Enchiladas, courtesy of Michael Norfolk (ex-Humberside Airport Duty Free) to Empanada to Egg noodles. Some were combined with equally delightful alliteration as with this submission from Adele Carr, Store Planning & Project Manager at Lagardère Travel Retail Pacific in Sydney, Australia: “E has to be Escargot, they are Excellent!” Or how about, “An Eclair with some Eggnog, Edamame and Emmental cheese” from Sarah O Donnell, HR Specialist with The Loop Duty Free in Auckland, New Zealand? First name out of the hat though was none other than a certain Dan Cappell, Chief Commercial Officer at Ontario International Airport, the man who actually founded Nestlé International Travel Retail and who clearly retains an interest in its fine products. “What better way to start your day by enjoying an egg omelet with Swiss Emmental cheese washed down with an Espresso made by Nespresso naturally?” Dan asked. Rhyme, alliteration, a sponsor’s product reference, and great food & drink choices, all in a single sentence. Perfect perhaps with some good Italian Cappellini pasta. Dan, a fabulous Nestlé food hamper to accompany your gourmet delight will be winging its way to you soon. |
I love you ravioli you’re so fine to eat
But why ravioli are you so hard to heat?
Your sauce steams, pasta glistens and you look ready to consume
But then I find that your filling is colder than I presume
You confound all attempts to alleviate my appetite’s rapacity
With your annoying differences of specific heat capacity
– From Ravioli by Mike Michaels (PoemHunter.com)
To celebrate its ambitious plan to build food into the number one most-purchased food category in travel retail, Nestlé is offering a fabulous food hamper in a daily competition open to all travel retailers and landlords throughout December.
The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).
To enter our Day 3 competition, please email Martin Moodie at Martin@MoodieDavittReport.com headed ‘Nestlé Food Category – VERSE Competition Day 3’, simply naming a food or foods starting with R in the body of your e-mail. A prize draw will be held each working day until 24 December.
Entries for Day 3 close 2pm Hong Kong time Monday 6 December.
Why the R? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s VERSE growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.
{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}
Chapter and VERSE
‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.
Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.
