Sipsmith is to launch a limited-edition, Wimbledon-inspired London Dry Gin bottle, available exclusively in global travel retail, this month. It follows the announcement that Sipsmith is the Official Gin Partner of The Championships, Wimbledon 2021. The one-litre bottle will be available through Dufry at selected UK airports, including London Heathrow, Stansted and Luton.
The limited-edition collectible bottle is adorned with both Sipsmith’s swan and Wimbledon’s hawk, Rufus, surrounded by emblems that emphasise the Britishness of the Championships.
A bespoke activation with Dufry at Heathrow Terminal 2 during June and July will be a showcase for the heritage, tradition and craftsmanship of the gin and a celebration of Britain, said the brand owner. Travellers will also have the opportunity to win Centre Court and Grounds Pass tickets for The Championships 2022 in a competition. To enter the competition, customers must buy a bottle of Sipsmith gin at any airport selling the Wimbledon limited edition and visit https://www.sipsmith.com/airport-com.
Beam Suntory Global Travel Retail Brand Marketing Director Manuel Gonzalez said: “We’re delighted to see this iconic Wimbledon-inspired London Dry Gin launching exclusively to global travel retail channels and we’re confident that customers will love the new bottle, which we hope will transport them to a hot sunny day on the court with every sip.
“There’s no doubt that this limited-edition packaging in ode to one of the world’s greatest sports events will help drive further excitement among our shoppers and turn heads in stores.”
Sipsmith Co-Founder Fairfax Hall said: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do. These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become a global benchmark for great quality gin. We could not be more delighted to be a part of the iconic Wimbledon experience, for many years to come.”
In travel retail, Sipsmith grew by more than +24% in volume in 2019, and by almost a third (+30%) over the last three years (Beam Suntory/IWSR data).
