William Grant & Sons (WGS) has partnered with Hyderabad Duty Free for a high-profile Glenfiddich promotion, celebrating India’s Diwali festival of lights. .
Running through October and November at Hyderabad Rajiv Gandhi International Airport, the promotion offers passengers the chance to win a Nissan Terrano car when they spend over US$90 on Glenfiddich products, by participating in a simple quiz.
Every shopper taking part is also offered a -10% discount on the Glenfiddich Cask Collection.
William Grant & Sons Regional Director Middle East, Levant, Indian sub-continent and Africa Rajiv Bhatia said: “We are delighted to be holding our very first promotion with Hyderabad Duty Free, one of most important and and fastest growing customers. We anticipate that this one-of-a-kind promotion will build our business further and cement a lasting and mutually beneficial relationship with Hyderabad.”
The potential for growth in India is huge, the brand owner stated. Annual whisky sales in India are estimated at over 180 million cases, of which Scotch accounts for 1.9 million.
“There is a booming demand in India for whisky, where the market grew by +41% in volume and +28% in value during the first six months of 2016, according to the Scotch Whisky Association,” Bhatia said.
“The opportunity for Glenfiddich is massive as Indian consumers begin to value the quality and cachet of Scotch whiskies compared to local brands, What’s particularly important to passengers is that they know the products they are purchasing at the airport are genuine, authentic brands – and this promotion linking to a high value vehicle such as the Nissan Terrano is a further indication of that quality and superiority.”
William Grant & Sons ISC Business Development Manager Hardeep Sethi added: “I’d like to thank Nissan for taking part in this activation and giving passengers the opportunity to win this top of the range vehicle, which happens to be the most expensive car to ever be offered in a mega-promotion at Hyderabad Duty Free.”
Hyderabad Duty Free CEO Saurabh Kumar added: “This is one of the biggest prizes on offer in the context of Indian duty free. At Hyderabad Duty Free, it has always been our endeavour to bring the best value proposition for our customers. We have undertaken various initiatives and launched new offerings to make shopping experience more rewarding for our customers. This time, we have partnered with William Grant & Sons for the mega promotion, and I am already delighted to see the overwhelming response from our customers.”
