You can’t keep a good man down. So there’s no way that one of travel retail’s most irrepressible characters, Wild Tiger Rum founder Gautom Menon, is going to let a little thing like a global pandemic stop his non-stop innovation programme.
Last year, Gautom and fellow Wild Tiger executive Paul George Vedanayagam famously completed an epic 65-day road trip from Kerala, India to Cannes, France, arriving just in time for the TFWA World Exhibition. The project – dubbed The Roar Trip – was an awareness and fund-raising campaign for tiger conservation, a cause close to Gautom’s heart.
Via phone and social media, The Moodie Davit Report tracked Gautom and Paul’s every kilometre, producing a hugely popular daily column called The Moodie Davitt Roarport.
So what’s been happening with the charismatic entrepreneur (a man who lives and breathes India, Kerala and rum, and who signs off his e-mails, “Have a rum-tastic day”) since the COVID-19 crisis began to escalate in India (the country had over 7,000 cases as of this morning)?
“2020 has been totally flat for the business so far but we are using the time to develop new premium line extensions and also broaden our spirits portfolio,” Gautom told The Moodie Davitt Roarport… sorry, Report. “I’m personally devoting more time to also build the business in other Indian states and duty paid internationally. I’m hoping to see the resilient side of the duty free industry which I have read much about in recent years. This crisis is a first for us.
“Take good care. And Roar we shall soon. For now let’s Purr at least.”
Agreed Gautom. You can read all about it, in The Moodie Repurrt, coming soon.
COMING SOON TO A DUTY FREE SHOP NEAR YOU
