Whyte & Mackay is set to unveil a pair of 21yo Jura whiskies at next week’s TFWA Asia Pacific Exhibition (Basement 2 C5).
Time and Tide’s launch marks a new chapter in the Scottish whisky brand’s refresh. As reported, Jura relaunched last year with a collection of new whiskies which included five travel retail exclusive expressions.
Whyte & Mackay noted a ISWR rating which reveals Jura’s “exceptional” 274% sales growth in the Asia Pacific region in 2018.
Jura 21yo Tide will be released for domestic markets while Jura Time, which is presented in a sand blasted bottle, is exclusive to travel retail.
Located off the west coast of Scotland, the isle of Jura is home to a community of just over 200 islanders. It features one road, one pub and one distillery, which was established in 1810.
Jura Global Head of Brand Kirsteen Beeston said: “The new Jura 21yo old pair, Time and Tide, amplify our island provenance story and capture the irresistible essence of what makes Jura so unique – a place where it’s easy to lose track of time.”
Whyte & Mackay said the two expressions offer a point of difference for collectors and key trade channels.
Whyte & Mackey Global Travel Retail Director Richard Trimby commented: “The worldwide relaunch of Jura in global travel retail has driven significant commercial success with momentum building in all key regions globally.
“The addition of the new Jura 21yo Time reinforces our commitment to offering our customers prestige and limited whiskies of outstanding quality to drive penetration and spend in travel retail stores.”
Jura Time (RRP£150, US$195) is matured in American white oak ex-bourbon barrels and enhanced in ex-peated malt casks to offer a “seductive sweetness” with a salted peat smoke edge. It is produced in small batches with each whisky marked with the year of bottling to denote subtle variations in the batches.
