AUSTRALIA. WHSmith has opened its fifth store at Sydney Airport Terminal 1 (the international terminal) in 230sq m of space. The new store, located in the airside Marketplace zone, features the retail brand’s newest design concept.

WHSmith won the concession to manage the travel essentials category at T1 last year. It now runs around 1,400sq m of space at the airport.

The latest store offers newspapers, magazines, books, convenience items and travel essentials, as well as a ‘Food to Go’ range.

whsmith_sydney_001

WHSmith’s new store concept features a larger format than previously, with an updated range of travel essentials plus food & beverage

whsmith_sydney_004

whsmith_sydney_003

whsmith_sydney_002

WHSmith said: “Dedicated to international travellers, the new, larger format innovative stores in T1 are an evolution from traditional ‘books and news’ operations and deliver a dynamic and compelling retail experience for passengers.

“A light and bright retail environment with strong navigational signage and new and innovative fixtures ensures the stores provide passengers with a memorable shopping experience.”

WHSmith International Chairman Louis de Bourgoing added: “We are very pleased to be opening another store at Sydney Airport. Our stores have received such positive feedback from our customers and passengers. We have worked hard to create an enjoyable shopping experience featuring local and global brands, as well a high standard of design, to match those used by luxury brands in airports around the world.”