Who will win The Trinity Challenge? Deadline extended as finishing touches are put to entries

INTERNATIONAL. The inaugural Trinity Challenge submission deadline has been extended by one week, to Saturday 21 September, as contestants finalise their entries.

As reported, Mondelez World Travel Retail has partnered with The Moodie Davitt Report for the contest in its role as Innovation Partner for The Trinity Forum 2019.

The Trinity Challenge aims to rekindle the pioneering mindset of the original Trinity White Paper by encouraging stakeholders to challenge each other and question prevailing wisdom. See below for full details of the contest and how to enter.

The Trinity Challenge forms part of this year’s Trinity Forum, which takes place in Doha on 30 and 31 October. The powerful speaker line-up has been further bolstered this week. Lagardère Travel Retail Group EVP Marketing & Digital Stéphanie Metz-Thevenod and L’Oréal Travel Retail Global Retail & Digital Director Sophie Neyertz-Ehrsam will both participate in a panel session called ‘Finding a phygital solution to the digital challenge’.

As reported yesterday (10 September), two of the most senior executives from Chinese ecommerce and retail giant Alibaba also join the speaking line-up. Angel Zhao is President of Alibaba’s Global Business Group while Roman Zhu is General Manager of Fliggy Buy – Alibaba’s new platform that allows Chinese travellers to make purchases online at duty free and tax free shops before they leave home.

KrisShop CEO Chris Pok will also address the conference, joining a stellar list representing diverse aviation stakeholder interests.

About the Trinity Challenge

For the Trinity Challenge, we return to Nirvana Airport, the original concept airport from the 2005 Trinity Forum. Now firmly established as a thriving aviation hub at the heart of one of Asia’s hottest tourism destinations, it’s an airport with limitless potential.

There is space, there is a critical mass of travellers, there are investment budgets available and, most importantly, there’s a willingness from a far-sighted landlord, innovative tenants and consumer-focused brands to break conventional wisdoms of the industry business model in the pursuit of sustainable growth for all parties of the Trinity.

Nirvana Airport is a one-terminal, three-runway airport serving a small, self-governing island nation in the South China Sea. The airport was built with a capacity for up to 120 million passengers and is the home-base for Nirvana Airlines; a well-funded airline with a large fleet of new-generation planes, operating a route network of over 200 destinations. The average dwell time is two hours and transit passengers represent around 40% of total passengers.

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The commercial offer is solid with retail, F&B and other services that match up to any major international airport, but commercial revenues have lagged behind strong passenger growth in recent years, resulting in a decline in spend per passenger.

Place yourself in this scenario as a landlord, tenant, brand or consultant. Your aim is to break the conventional wisdom of travel retail and pitch an innovative new idea that could be implemented at Nirvana Airport. Your concept must involve the participation and investment from all three members of the Trinity, to be considered a true Trinity partnership. The objectives are to drive increased penetration, higher average transaction value and greater frequency of purchase.

Submissions can consider the following areas: omnichannel, sustainability, technology, logistics solutions, marketing concepts, new categories and segmentation, new business models, new experiences and media.

Mondelez World Travel Retail Managing Director Jaya Singh: “There’s a responsibility for all stakeholders in the industry to unite with creativity, investment and action to develop new ideas, new concepts and new ways of working.”

Submissions should be provided in written proposals of up to 1,000 words. We recommend you broadly use the following structure: challenge/opportunity, insights, solution, business case/assumptions. Additional supporting documents can be submitted over the 1,000-word limit.

All submission materials should be sent to Martin@MoodieDavittReport.com by the extended deadline of 21 September. Entries will then be judged in late September by a panel of senior travel retail executives from across the Trinity. All submissions will also be published in a special Moodie Davitt Report eZine.

All shortlisted submissions will receive two complimentary tickets and a speaking slot at The Trinity Forum, while The Moodie Davitt Report will donate US$10,000 to a charity of choice from the winning organisation or individual.

You can read the full brief here.

About The Trinity Forum

This year’s Trinity Forum, organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific, is being co-hosted by Qatar Duty Free, Hamad International Airport and Qatar Airways.

The Trinity Forum, which has grown to become the world’s most influential airport commercial revenues conference, will be taking place at the St. Regis Hotel in Doha.

Qatar Airways is offering a 15% discount on fares to and from Doha for delegates (https://www.qatarairways.com/en-qa/offers/cug/TTF19.html  – Promotional Code: DOHTTF19).

Delegates will have outstanding networking opportunities during the event. There will be a golf event on the afternoon before the conference begins (29 October), a city tour on the morning of 30 October and the Opening Cocktail event, sponsored by Diageo, on the evening of 30 October.

The Forum will conclude on the evening of 31 October with a Gala Dinner hosted by Hamad International Airport, Qatar Airways and Qatar Duty Free, with spirits and wines kindly provided by Pernod Ricard. The full itinerary can be viewed here.

Platinum partners for the event include Diageo Global Travel; Dufry; L’Oréal Travel Retail; Mars Wrigley International Travel Retail; Pernod Ricard Global Travel Retail; and Mondelēz International, which is also Innovation Partner and champion of the Trinity Challenge.

Silver partners include Rituals and Victorinox and App Partners Smart Alliance.

Additional partners include Cabin Zero, CAPI, Godiva, Happy Socks, Lacoste, Leonidas, Loacker, Long Haul Spa, Mercedes-Benz Parfums, Nestlé International Travel Retail, Tous and Travel Food Services.

For sponsorship opportunities please contact Irene Revilla at Irene@MoodieDavittReport.com or Sarah Genest at Sarah@MoodieDavittReport.com

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