Halewood Wines & Spirits is partnering with Heinemann to promote its Whitley Neill gin brand at European airports in the lead-up to Christmas.
The activations run throughout December at 17 Heinemann airport stores, including Amsterdam, Copenhagen, Cologne, Frankfurt, Hamburg and Vienna.
Halewood Wines & Spirits Managing Director Simon Roffe commented: “Whitley Neill gin was first launched in travel retail just over two years ago and receives an enthusiastic reception wherever it is listed.
“We are delighted to stage these promotions with our partners at Heinemann, which showcase Whitley Neill gin to millions of consumers at the peak time of the year for luxury gift shopping. In fact, Heinemann is so impressed with Whitley Neill sales to date that they have decided to list the Whitley Neill Rhubarb & Ginger gin next year.”
Whitley Neill dry gin (43% abv) 1L is priced at €33.90.
