Five Lakes Cyprus has collaborated with Sheremetyevo Duty Free in a high-profile Belaya Berezka (White Birch) vodka promotion at Moscow Sheremetyevo International Airport.
As reported, Allied Spirits Group (ASG) secured a listing for its vodka brand at the airport earlier this year.
The activation, which ran throughout April in the Sheremetyevo Duty Free Terminal D store , encouraged departing consumers to ‘take the spirit of Russia’ with them.
It underlined the role birch sap plays in the taste of the vodka which has a 40%ABV and is available in half-litre and 1-litre formats, with respective RRPs of €9 and €16. White Birch Gold was also highlighted in the promotion, with RRPs of €13 and €23.
In related news, Five Lakes Cyprus, the owner and distributor of Five Lakes vodka, which is included in the ASG portfolio, has joined the Eurasian Duty Free Association.
