GREECE. WH Smith, in partnership with Miller Distributors Ltd, has been awarded a five-year contract for seven stores at Athens International Airport (AIA). It marks WH Smith’s entry into the Greek market.

The contract extends the partnership that is already in place between the two companies in Malta.

The stores will offer a wide range of Greek and international newspapers, magazines and books, as well as confectionery, souvenirs, digital accessories and travel essentials.

All of the stores will be refitted following a transition period from the current operator and, claimed the partners, will bring “a premium, design-focused contemporary look and feel to the airport.”

The store designs will reflect the principles of the recent and planned refurbishments of the overall airport terminal. It will include the relocation of two of the existing stores and the conversion to the WH Smith brand of the remaining five stores.

WH Smith International Chairman Louis de Bourgoing said: “Securing the contract for the stores in Athens is another key milestone in our European development strategy. It follows recent contract wins in Alicante Airport and Dusseldorf Airport.

“We have worked closely with our partners at Miller and with the commercial team at Athens International Airport to deliver a high standard of design for these stores and provide a real step-change to the traditional news and books operations. We look forward to working with AIA to deliver a truly compelling offer to passengers travelling through the airport.”

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How the new store design will look at Athens Airport

Miller Distributors Ltd Chief Executive Officer Malcolm Miller said: “This is an exciting development for our retail business. With the strong upturn in tourism in Greece and the gradual improvement in the economy, these stores will offer customers an improved experience in travel retail, both in range and presentation.

“The strong branding and latest eye catching refits from WH Smith will be an important factor and we aim to provide similar sales growth that has resulted from our WH Smith conversions in Malta. Together with AIA and WH Smith, our teams are coordinating closely together to deliver these seven store conversions in time for next Easter, which is the start of the 2017 tourist season.’’