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USA. Westfield today announced five major  concession opportunities for the new Los Angeles International Airport (LAX) Southwest Airlines Terminal 1. They cover travel essential, speciality retail and food & beverage outlets.

The T1 Commercial Evaluation Process (CEP) is a continuation of the US$508 million overhaul spearheaded by Los Angeles World Airports (LAWA) and Southwest Airlines.

Westfield – which designs, funds, builds and manages leading retail destinations and customer experiences – has already completed the first phase of the redevelopment, and the second phase is underway.

“We’ve already begun to see a huge transformation of the customer experience take shape inside Terminal 1,” said Westfield Vice President at LAX Keith Kaplan. “Westfield is seeking partners for five units that will deliver an enhanced experience to customers and further our overall design vision for Terminal 1.”

The T1 design theme is ‘The Unexpected’, designed to bring the space to life with what Westfield described as “open and expanded views of flight operations and inviting sightlines outside, as well as the authentic layers of materials and finishes, sculpted facades and pops of colour inside”.

Westfield said that the terminal will have a “hip, modern feel that taps into L.A. and the energy of the Southwest brand.”

CEP proposals are due at noon PT on 29 July, 2016. Winners will be announced in September.

Interested parties can click here to access all related documents.

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Be Relax, Treat Me Sweet and SOL Surf were unveiled amid the first phase of Westfield’s redevelopment at LAX Terminal 1.

As reported, Westfield completed the first phase of the T1 redevelopment in January. That phase introduced Southwest customers to a new retail and dining collection that included Rock & Brews from KISS frontmen Gene Simmons and Paul Stanley, as well as Be Relax, Brookstone, I Love L.A., SOL Surf and Treat Me Sweet.

The LAX T1 overhaul is slated for completion in 2018. When finished, the revamped facility will feature 24 “world‐class” dining and retail concepts within a new terminal design spanning nearly double the space of the old terminal.

Southwest is also upgrading the customer gate areas, giving the terminal a fresh new look, while pledging a more efficient customer experience.

In partnership with the city of Los Angeles and LAWA, Westfield said it is intent on transforming the customer experience at LAX terminals 1, 2, 3, 6 and Tom Bradley International Terminal. To improve satisfaction and drive sales, Westfield said it is crafting a unique design at each terminal tailored to meet customer needs.

The company said it is committed to “revolutionise the customer experience and create next generation environments” in landmark airports across the USA.

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