AUSTRALIA. Independent travel retailer awpl has introduced organic skincare brand Aromababy to travel retail at Sydney Airport.
Aromababy products, which include a Raw Sugar and Grapefruit Exfoliating Body Scrub, Pure Baby Moisture Cream and Barrier Balm, are available at the Terminal 1 Think Sydney outlet.
Aromababy is regarded as one of Australia’s leading skincare brands for mother and baby and has a strong following in China and Hong Kong. It recently claimed an award for Export Excellence from the Hong Kong Australian Business Alliance and was named Most Popular Natural Product at the China International Beauty Awards.
Aromababy Founder and Director Catherine Cervasio noted a lack of “beautiful and organic” gifts for new mothers. She said the Aromababy products can be used during and after pregnancy, describing them as “perfect impulse buys when shoppers are purchasing baby gifts”.
Considering the rising popularity of natural baby products in Australia and across Asia, Aromababy said it focuses on natural and organic lines which are suitable for both mother and baby. Ingredients were chosen to address sensitive skin problems, according to the brand, and its products are used in selected hospitals and mother/baby facilities across Australia, New Zealand, Dubai, and Hong Kong.
awpl Merchandise Manager Sarah Robertson said: “When presented with an opportunity to stock Aromababy products, we couldn’t look past it. There is such an appetite currently for skincare and wellness products, and partnering with an internationally awarded brand was a no-brainer for awpl.”
awpl has also exclusively launched a new high-strength, limited-edition BeePower Australian Manuka Honey. The product is only available at awpl stores in Sydney and Melbourne.
