GERMANY. Haircare, nailcare and beauty tech company Wella has partnered with Gebr. Heinemann and Frankfurt Airport Retail to extend its travel retail footprint through a striking new placement at World of Beauty store’s LookLab zone in Frankfurt Airport.
The new space showcases an assortment of products under the Wella and Sebastian brands.
Wella Company Head of Global Travel Retail and Director of Business Development Marco Vitale said on LinkedIn: “[This is] Another key milestone in our journey of expansion in the travel retail channel for the Wella Company and our beloved brands.”
In another LinkedIn post by retail project specialist Kounter, the company said it supported Wella on its re-entry into travel retail with the permanent installation at Frankfurt Airport.
“Wella trusted our opinions and judgement throughout the design process and through the production and installation of this beautiful bespoke unit. As leaders within travel retail, Wella relied on our insight, guidance and support to help achieve their goals of better brand visibility.”
Wella made its debut at the TFWA World Exhibition & Conference in Cannes last year with its salon concept display featuring weDo, Sebastian Professional, and OPI, among others. It is also joining the TFWA Asia Pacific Exhibition & Conference in Singapore in May. ✈
