Virtual Expo Exhibitor of the Day: Philip Morris International ‘revolutionises’ heated tobacco sector with IQOS ILUMA

Click here to visit Phillip Morris International at the Virtual Travel Retail Expo

Phillip Morris International (PMI) has underlined its intention to revolutionise the tobacco sector by highlighting its latest IQOS ILUMA at the Virtual Travel Retail Expo.

On Monday 8 November, PMI (together with Aer Rianta International and SK-II) features as one of our three Exhibitors of the Day during Buyers & Brands Bonanza Month.

To visit the PMI virtual suite at the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).

IQOS ILUMA, which was launched earlier this year, is the latest generation of IQOS devices and, according to PMI, its most innovative heated tobacco system.

The company points out that the ILUMA bladeless device uses breakthrough technology to heat tobacco from the core, without burning it, to provide a “better and more consistent experience with no tobacco residue and no need to clean”.

The ILUMA also “exemplifies PMI’s commitment to scientific research and development to continuously progress and find better alternatives for adults who would otherwise continue to smoke or use other nicotine containing products”.

The IQOS ILUMA holder can only be used with specially designed Terea Smartcore sticks which, according to PMI, offer a “next level tobacco experience”. The flagship IQOS ILUMA Prime is available in Japan Duty Free.


PMI encourages its visitors to discover new IQOS experiences through three ‘destinations’ – onmichannel, digital innovations and IQOS ILUMA – which are accessed by tapping on hotspots.

Its omnichannel marketing approach, PMI says, creates a “seamless network of experiences”, which change the way legal-age consumers discover and purchase IQOS products.

PMI highlights the development of the new ILUMA through an easy-to-access video, details the IQOS experience in airport stores and offers a guided trial. It also introduces its innovative Q Robot assistant.

The company features IQOS accessories which allow users to personalise the products through a range of coloured wrap cases and rings.

Virtual Highlights:

  • Tap on glowing hotspots to learn more about PMI’s omnichannel approach to travel retail, its digital strategy and new IQOS IULMA.
  • Take a guided product trial.
  • Check out PMI’s Smoke Free Future video
  • Join PMI Innovation and Portfolio Project Leader Nicole Bauer and Head of Innovation and Portfolio Deployment Geoges Chami in a fascinating Experience Arena presentation focused on IQOS ILUMA

Revolutionizing Heated Tobacco – Presenting the NEW IQOS ILUMA

Where: Tobacco & Reduced Risk Products

Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=pmi-entrance

The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.

In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.

 

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