HONG KONG. China Duty Free Group (CDFG) has produced a spectacular video (below) called ‘Curating the world’s finest sensations’ that celebrates Duty Zero by cdf’s second anniversary at Hong Kong International Airport.
As reported, Duty Zero by cdf (a partnership between China Duty Free Group and Lagardère Travel Retail), is hosting a range of promotional activities from 8 November to 31 December to honour the landmark.
The celebration features 53 creations across Cognac, single malt whisky, blended whisky, wine and Champagne as well as a strong selection of Asian liquor.
An exhibition running until 13 December and titled ‘Curating the world’s finest sensations’ features three themed galleries: Master of Whisky, Wine Specialist and Connoisseur of Distilleries in the East Hall North and East Hall South stores.
[Click on the YouTube icon to view the spectacular Duty Zero by cdf video]
Collectible items among these ranges include:
Martell Hidden Gems: A blend in a vintage Baccarat crystal decanter reserved normally for royalty visiting France, including Queen Elizabeth II in 1957 and Emperor Hirohito in 1971. The most valuable exhibit of all is priced at HK$1,336,000 (US$170,000).
Rémy Martin XO Cannes: A limited edition created exclusively for the Cannes Film Festival. Signed by Hollywood celebrities, the three-litre piece is “more than just a Cognac, more a work of art,” said Duty Zero by cdf.
The Macallan 72 Year Old in Lalique – The Genesis Decanter: This presentation marries the oldest single malt ever released by The Macallan with a bespoke limited-edition crystal decanter handcrafted by Lalique.
Highland Park 50 Year Old: The oldest and most prestigious release from the Orkney Islands distillery. From a limited edition of just 274 bottles worldwide, it is considered one of the greatest single malts, nominated as Best Spirit in the World on three separate occasions.
Events to mark the anniversary include a digital silent auction, which invites bids on 21 gems with real time bidding status. Only one of each creation is open to offers at www.dutyzero2nd.com
The climax of the celebrations comes with a Lucky Draw featuring prizes worth a collective HK$2 million (US$255,000). Customers who spend HK$1,500 at any Duty Zero by cdf store are eligible to enter the Lucky Draw.
First prize is a pair of round-trip tickets to Scotland with four-night hotel accommodation for two to join a ‘Scotland Distillery Tour’ to Mortlach, Glendullan, Glenfiddich and The Macallan. Other instant prizes include a wide range of wines & spirits from renowned brands, anniversary souvenirs, coupons and local confectionery products.
An experiential zone houses some rare editions only found in travel retail. These include:
Johnnie Walker Ghost & Rare Glenury Royal: This precious variant is featured in the East Hall North shop as a travel-exclusive limited edition. It is the third series of Johnnie Walker Ghost & Rare collections and integrates Blue Label with rare spirit from Glenury Royal, one of only three Scottish distilleries recognised with a ‘Royal’ title and closed down over 30 years ago.
The latest Glenmorangie travel exclusive comes to market at Duty Zero by cdf, four months before the rest of the world. It is a blend of 12yo, 14yo and 16yo liquids matured in bourbon sherry casks and virgin oak casks.
Duty Zero also launches Hennessy XO Ice as a limited edition. It is a new take on the Hennessy XO by serving it over ice.
In related developments, selected Duty Zero Diamond VIP members are being invited on “a sensory voyage” of Glenmorangie, Glenfiddich and Johnnie Walker at intimate private dinners downtown. These coincide with the release Glenmorangie 12yo/14yo/16yo, Johnnie Walker The Last Cask and Glenfiddich Grand Cru 23yo, Rare Cask 1978/23yo/30yo.