Our regular video and photography feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
South Africa’s Jerusalema dance challenge has provided rare moments of joy for many people worldwide during the COVID-19 crisis. And now the various teams at Brussels South Charleroi Airport in Belgium have become the first in the airport world to take up the call – and the moves.
The global challenge (see sidebar below) features the 2019 hit ‘Jerusalema’ by Master KG and Nomcebo Zikode. The song has now attracted over 282 million views on YouTube and is a smash hit on Spotify and other social media platforms.
“Congratulations to all the participants for this great outpouring of solidarity and complicity which is good for morale during this difficult period,” the Belgian airport company announced in a social media post. Take a look at the video below as the Brussels South Charleroi Airport teams (including a star performance from the International Duty Free /Lagardère Travel Retail duty free shop crew) end the year with a triumphant message of hope.
Any other airports or travel retail teams up for the challenge?
| The Jerusalema Dance Challenge explained Source: TheConversation.com In February this year the Angolan dance troupe Fenómenos do Semba created the viral #JerusalemaDanceChallenge video that showed off their dance moves to the South African hit song Jerusalema. Their video is set in a backyard in Luanda, where they break into a group dance, all the while eating lunch from plates in their hands. In the age of coronavirus, the #JerusalemaDanceChallenge video generated a counter-contagion. Almost overnight everyone from police departments in Africa to priests in Europe were posting their own Jerusalema dance videos that repeated the choreography. The challenge videos were swept along in a message of hope condensed in the single word “Jerusalema” and amplified through an electronic beat that its creator, Johannesburg-based musician and producer Master KG, describes as “spiritual”. |
