Swiss lifestyle brand Victorinox has been recognised at the prestigious Red Dot Design Awards for the innovation and design of multiple product lines. These include the Classic Precious Alox Collection, the Spectra 3.0 Trolley collection and the Architecture Urban2 business bags range.
The Red Dot Design Awards recognise products that combine innovation, quality, form, function and sustainability. One of the world’s leading design competitions, they have been running for over 60 years.
Victorinox has received multiple Red Dot Design Awards over recent years. This year, two of the brand’s key travel retail ranges were recognised: the sustainable Spectra 3.0 trolley collection and the Architecture Urban2 collection.
Both lines were showcased in recent Victorinox Travel Gear activations, which encouraged travellers to adopt more conscious buying practices.
“Customers in the travel retail channel are looking for reliable, sustainable and high-quality products from trusted brands,” commented Victorinox Head of Global Channels Thomas Bodenmann.
“The latest Red Dot honours further solidify Victorinox’s credentials as a premium, multi-category lifestyle brand and serve as further motivation to continue developing products that are perfectly tailored to the needs of global consumers.”
The Spectra 3.0 collection is made with recycled, next-generation polycarbonate shell. The trolley is available in the brand’s signature black and red colour ways and comes in the Global Carry-On and Frequent Carry-On sizes.
The Architecture Urban2 is a range of premium business bags and backpacks designed for modern commuters. The bags come in sleek and elegant designs, with more spacious compartments and hard shells.
The Classic Precious Alox Collection extends Victorinox’s signature multi-function pocket tool range. The line features a newly-designed woven pattern in red, grey, rose, brass gold and hazel brown.
Note: The Moodie Davitt Report’s portfolio of titles included Lifestyle Curated in association with Victorinox, a regular eNewsletter series that offers a selection of stories focused on the key lifestyle category in travel retail and beyond.
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