Victorinox, the Swiss brand which is known as the ‘Original Maker of the Swiss Army Knife’, is launching new products into global travel retail.
The products underline the brand’s varied line-up and its presence in the travel gear, accessories, watches, Swiss army knives and fragrances categories.
Victorinox Head of Travel Retail Thomas Bodenmann said: “2019 looks to be a promising year for the company as we continue to build awareness for Victorinox as a multi-category brand and open new doors in the travel retail channel.
“We’re constantly looking to broaden and differentiate our product offer and these new innovations embody all the qualities for which Victorinox stands – functionality, quality and iconic design.”
Victorinox’s Connex luggage is now available in lilac, rose gold and spring spirit colours. The lightweight polycarbonate cases feature recessed haul-handles, zippers and wheels to maximise space, an expandable main compartment, Hinomoto wheels with Lisof tyres, and telescopic soft-grip haul handles.
The Connex range includes Global Carry-On, Frequent Flyer Carry-On and Medium and Large hard-side suitcases. Carry-on sizes feature an integrated multi-tool complete with a USB port for on-the-go charging of electronic devices.
The Altmont Backpack Collection introduces the ballistic-weave polyester Wheeled Laptop Backpack and Tablet Sling Bag. Both bags feature pockets and a removable essentials organiser.
Alliance X is new to the Victorinox watch offer for women. The 28mm watch comes in five styles, including a rose gold and silver model with a stainless steel strap and pearly or sunray brushed dials. The watches’ numerical indexes are enhanced by SuperLumiNova brightness of the dots and hands for easy reading.
The FieldForce Collection, which includes 3-hand and chronograph models, joins the range of watches for men. The army-inspired timepieces feature the iconic Cross & Shield and a counterweight in the form of the Swiss army knife. Bold numerals and hands combine with SuperLuminova to offer day and night readability and a new bezel adds a sporty touch. FieldForce will be available from 17 June.
A new Classic Limited Edition joins Victorinox’s pocket knife range. ‘Food of the World’, which features ten designs created by Victorinox fans, will be available from 13 May until stock lasts.
Blueprints for the Classic Limited Edition were submitted by Victorinox fans via an online crowdsourcing contest. Designers presented their favourite food on a pocket knife-sized surface. The ten winning designs range from the Sardine Can and Banana Split, to the Burger Bar and the When Life Gives You Lemons. The knife’s tools include small blade, scissors, nail file, 2.5 mm screwdriver, key ring, toothpick and tweezers.
A SwissCard Classic Spring Spirit for Women is available from this month. The credit card-sized multi-tool features a lilac-coloured floral print on a rose background. The product fits into a wallet or handbag and comes with ten tools including a blade, nail file, scissors, tweezers and pressurised ballpoint pen.
Victorinox has also extended its Swiss Army Steel For Men fragrance, which was launched last year, to include a travel-friendly 50ml size. Created by Firmenich Perfumer Christophe Raynaud, Steel is described as an aquatic, fresh fragrance, featuring viola leaves mixed with lavender complemented by lichen and cedarwood.
