Victorinox has collaborated with Singapore-based Lead in Travel Retail – founded by long-time Mondelez World Travel Retail executive Rajiv Malhotra – to launch the Chocolate Knife in Asia Pacific.
The Victorinox Chocolate Knife imitates the look of the Original Swiss Army Knife but is made from Swiss milk chocolate, with a gianduja hazelnut filling.
The product is produced by Swiss company Felchlin, which is headquartered close to Victorinox in the Schwyz canton.
| Felchlin has been manufacturing chocolate since 1908. According to Victorinox, the two companies share common values and are aligned in their commitment to sustainability and job security. The cocoa used for the chocolate knives is sourced directly from selected cocoa farmers ensuring that Felchlin always has control over the origin and farming conditions. |
The Victorinox Chocolate Knife is available as a single unit, a five-piece gift pack and a six-piece tin. Victorinox said it is already working with Felchlin on plans to introduce new range extensions, fillings and packaging.
“Victorinox’s iconic red Swiss Army Knife is popular with tourists and Swiss locals therefore it was only natural to produce a chocolate version of our world-renowned product” – Victorinox Head of Global Channels Thomas Bodenmann
Victorinox Head of Global Channels Thomas Bodenmann said: “Victorinox’s iconic red Swiss Army Knife is popular with tourists and Swiss locals therefore it was only natural to produce a chocolate version of our world-renowned product.
“We look forward to bringing an authentic taste of Switzerland to a wider audience and have full confidence in Rajiv and his expertise to build our Chocolate Knife business in the key Asia Pacific region.”
Malhotra added: “Lead In Travel Retail was launched with a view to helping trusted brands like Victorinox grow their presence in Asia Pacific and support them as travel retail begins to recover.
“The accessibility of a unique chocolate from an iconic Swiss brand like Victorinox is sure to appeal to consumers who are looking forward to travel as we know it returning and sharing special moments with loved ones.”
[Click on the icon to listen to Rajiv Malhotra discuss his ambitions for Lead In Travel Retail]
