BRAZIL. Victorinox has partnered with Dufry to open two spaces at São Paulo Guarulhos International Airport.
The T2 and T3 arrivals spaces join an existing Victorinox corner at Dufry’s T3 departures store and bring the brand’s Americas travel retail points-of-sale to 21.
Victorinox, which is known as the maker of the ‘Original Swiss Army Knife’, has expanded its travel retail presence over the past few years to almost 50 airports worldwide.
The 15sq m space at Dufry’s T3 Arrivals store is the first location in the Americas to offer Victorinox’s Multi Tool product range. A selection of items from the brand’s Travel Gear portfolio is also featured.
The T2 space focuses on the Travel Gear range, with highlighted products including business and leisure backpacks and hardside and softside carry-on luggage from the Connex collection.
To support the openings at Guarulhos International Airport – and in line with Victorinox’s holistic approach to business growth – the company conducted six training sessions, with a focus on the Travel Gear and Multi Tool products and watches, for over 90 sales staff.
Victorinox Head of Travel Retail Thomas Bodenmann said: “These latest two openings at the largest hub in Latin America are a significant step in our mission to expand our geographical footprint and build visibility in key airport locations.
“The new spaces, highlighting our Travel Gear and Multi Tool categories, enable us to showcase our two best-selling categories in travel retail to the millions of people passing through Guarulhos International Airport.”
Dufry Global Brand Manager Tobias White commented: “Victorinox’s Multi Tool is a world-recognised product that is bought by millions of consumers globally. We’re pleased to be the first to offer the brand’s flagship product in Americas travel retail – at one of our most important stores globally – alongside the popular Victorinox Travel Gear range.”
