Swiss multi-category lifestyle company Victorinox has extended its Signature Fragrance Collection with First Snow.
The feminine fragrance, along with the rest of the Signature Collection scents, is now available for order through Victorinox’s travel retail team.
First Snow was inspired by snowscapes in Switzerland and the stillness of first snow.
It opens with sparkling white tea and eucalyptus top notes, rich vanilla bio infusion and delicate orange flower absolute heart notes, with a dry-down of creamy white musk and tonka bean as its base.
The delicate fragrance was designed to evoke the Swiss Alps and was developed by Firmenich Perfumer Ane Ayo.
First Snow comes in a round-shapes glass flacon. The folding box features a striking photograph of a snow-covered landscape bathed in sunlight, representing the fragrance’s balance of both icy and warm olfactive notes. As with all fragrances in the Signature Collection, the bottom is coloured in Victorinox’s signature red hue.
First Snow is made with a natural-origin vegan formula and is available as a 100ml Eau de Toilette.
The relaunched Signature Collection made its global travel retail debut during the inaugural Virtual Travel Retail Expo in 2020. It presents a “world of olfactory abundance and reconnects the imagination to the raw yet delicate facets of nature”.
Victorinox Head of Global Channels Thomas Bodenmann commented, “We are proud to end a fantastic year for Victorinox fragrances with the launch of First Snow. Following the relaunch of our fragrances in the second half of 2020, fragrance sales have recorded double-digit growth in 2021.
“This is proof that we are on the right track with our new storytelling approach which combines our Swiss roots with a stronger brand appearance and product identity. During the recent TFWA World Exhibition in Cannes, our global partners reconfirmed their support of our growth ambitions — making us very positive about another good year ahead for Victorinox fragrances.”
