CHINA. Victoria’s Secret Travel Retail has teamed up with regular partner Lagardère Travel Retail to open the brand’s first store in the Hainan Tourism Investment Duty Free Co-controlled Hainan Tourism Duty Free Shopping Complex (海旅免税城) in downtown Sanya.
The 150sq m store features a wide assortment of the brand’s most in-demand beauty products, such as its popular Bombshell fragrance and the all-new Natural Beauty collection.
Victoria’s Secret signature panties and apparel, as well as accessories are also on offer.
Victoria’s Secret SVP Travel Retail Kevan Quantock commented: “It’s a good time to be entering the fast-growing China Duty Free market and expectations are that the Sanya store will become a top-selling location within the VS fleet of 150 travel retail stores.”
Lagardère China CEO Eudes Fabre commented: “We are very pleased to extend our global partnership with Victoria’s Secret for this launch in the Hainan duty free market.
“Opening together a travel retail flagship for this iconic brand is part of our strategy to diversify and differentiate the offer on Hainan Island and we’re confident it will be highly appreciated by our customers.”
The Victoria’s Secret brand has strong momentum in its domestic US market and China where it operates 60 stores.
A new leadership team at Victoria’s Secret is committed to the brand transformation with a focus on creating an inclusive environment for associates, customers and partners and to celebrate, uplift and advocate for all women.
The evolution of the brand featuring new inclusive imagery, ambassadors, and product assortment are resonating well with customers as the brand delivered three consecutive quarters of record growth and profit.
Yesterday, 2 August, Victoria’s Secret became its own publicly listed company Victoria’s Secret & Co, spinning off from parent L Brands.
Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province. Click here to subscribe free of charge and to view all back issues.