Valrhona has partnered with Lagardère Travel Retail to promote its Chinese New Year gift boxes at the retailer’s Paris Charles de Gaulle airport stores.
In-store promotions ran from 16 to 29 January and highlighted Valrhona’s two Year of the Dog gift boxes via tastings. One box offers an assortment of dark Grands Crus chocolate squares and the other includes different chocolate flavours.
Both boxes feature red and gold packaging, a symbol of joy, happiness and good fortune.
A fierce advocate for travel retail and the role of confectionery in the channel, Singh has overseen a period of transformation for Mondelez WTR’s business since taking the helm in 2018. He also played a pivotal part in supporting the industry during and post-COVID, taking on the role of President of Tax Free World Association during a critical period in 2021.
The Belgian chocolaterie will highlight its Master’s Selection along with its latest innovations and product ranges at the upcoming TFWA Asia Pacific Exhibition & Conference in Singapore (12-16 May).
Building on the success of the Jack Daniel’s Tennessee Whiskey Delights, the new offer by the Swiss chocolatier features a blend of dark chocolate and the sweetness of Jack Daniel’s Tennessee Honey syrup.
