Valrhona has partnered with Lagardère Travel Retail to promote its Chinese New Year gift boxes at the retailer’s Paris Charles de Gaulle airport stores.

Valrhona sees in the Chinese New Year with a two-week sampling promotion

In-store promotions ran from 16 to 29 January and highlighted Valrhona’s two Year of the Dog gift boxes via tastings. One box offers an assortment of dark Grands Crus chocolate squares and the other includes different chocolate flavours.

Both boxes feature red and gold packaging, a symbol of joy, happiness and good fortune.

Sweet touch: Valrhona’s two celebratory gift boxes were showcased