Unilever International Global Travel Retail will launch three Murad skincare products at this year’s TFWA World Exhibition (Green, K50).
Murad will also offer skin and stress tests to TFWA World visitors in an on-stand Wellbeing Lounge. The Murad booth is a small version of a pop-up which has been used on the US domestic market and can be adapted for travel retail.
As reported, Murad was founded in Los Angeles in 1989 by dermatologist and pharmacist Dr Howard Murad. The brand has a ‘Skincare is Healthcare’ motto and is considered a leader in skincare formulas which achieve significant results without surgery. Unilever said its products address common skin concerns, from hydration, to acne control.
The 1.35fl oz Revitalixir Recovery Serum, which is suitable for all skin types, targets signs of stress-induced aging and contains hyaluronic acid. The serum is said to smooth stress lines, reduce under-eye puffiness and dark circles, and renew face and eye vibrancy. The product blends neuropeptide, paracress and cannabis sativa seed oil to boost softness and moisture. Unilver said niacinamide refines texture, wild indigo helps calm stress signals and reduces under-eye dark circles while caffeine re-invigorates tone and minimises under-eye puffiness.
The 0.5fl oz InvisiScar Resurfacing Treatment aims to minimise the look of post-acne scar size, depth and discoloration in eight weeks. It features BHA exfoliates, purified centella asiaica and vitamin C to encourage a healthier-looking complexion and is suitable for all skin types.
Replenishing Multi-Acid Peel (3.3fl oz) is a daily use, bi-phase peel to rejuvenate and nourish skin. According to Unilever, the product targets dullness, rough texture and uneven skin tone and accelerates cell renewal by 33% in seven days.
Through two phases the product uses adaptogenic holy basil, which is rich in antioxidants, and omega-rich oils to defend and strengthen the skin’s surface.
Unilever Global Travel Retail Manager Rosalyn Frayna said: “We’re pleased to present these three key products in Cannes; they are great additions to Murad’s portfolio of skin products.
“The skin and stress tests at the Wellbeing Lounge will offer that bit extra to visiting travel retail buyers, who will have the opportunity to try Murad products at first hand.”