Unilever is showcasing premium skincare brand AHC at the Moodie Davitt Virtual Travel Retail Expo.
Unilever aims to strengthen AHC’s travel retail offer by exhibiting new product lines which have resonated with the brand’s core Chinese and North Asian consumer. AHC is available in worldwide travel retail from this month.
AHC leverages professional aesthetic expertise with high-quality ingredients to offer high-powered premium products. It originally started as a professional skincare brand for aesthetic spas and dermatological clinics, supplying over 1,000 private aesthetic clinics in South Korea. Unilever acquired AHC parent company Carver Korea in 2017.
In travel retail, the brand is highlighting its AHC Premium Ex Hydra B5 line; a high-purity moisturising and soothing skincare range enhanced with panthenol (Vitamin B5) and hypoallergenic hyaluronic acid. The line’s hero product — the Premium EX Hydra B5 Biome Capsule Concentrate — fortifies the skin’s bio-film to lock in moisture and promote skin health.
The brand is also showcasing the AHC Eye Cream for Face, which breaks away from the traditional notion that eye creams can only be used for the eye area. According to the brand, one AHC Eye Cream for Face is sold every three seconds in South Korea.
In addition, AHC is also exhibiting its Hyaluronic Dewy Radiance toner, rare gold particle-infused Brilliant Gold anti-aging range, Pro Shield Advanced Sun care line and ‘time reversing’ Time Rewind Real Eye Cream for Face.
“We are pleased to unveil these new products under AHC,” commented Unilever Global Travel Retail Manager Rosalyn Frayna. “The brand is well-known throughout Asia and especially popular with young women. Beyond that, AHC’s unique heritage and price points appeal to a broad audience and help drive all-important footfall within travel retail, which has unquestionably felt the impact of a very testing period.”
