UK. Outdoor advertising specialist CP Media has acquired UK regional airport advertising company Eye Airports.
The acquisition adds 80 digital sites and more than 500 outdoor sites to CP Media’s existing portfolio.
Eye Airports has the advertising and promotional rights for 19 UK regional airports, including Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay and the Scottish Highlands and Islands.
Rachel Davies will continue as Managing Director of Eye Airports and joins the CP Media management team. Eye Airports will operate as a separate subsidiary of CP Media but will benefit from CP’s marketing and financial resources.
Davies commented: “The next phase of our growth needs considerable investment in data, technology and ever more sophisticated marketing. Becoming part of CP Media with its expertise, energy, enthusiasm and experience will give the Eye team the tools to take our unique, targeted media opportunities to an even wider audience.”
CP Media Chief Executive Mike Brennan commented: “Airport advertising is a fascinating business which provides advertisers with a unique platform to engage with many thousands of passengers every day who have lots of time on their hands.
“Eye Airports’ growing digital offering also now means that these passengers can immediately purchase a product or service. Digital advertising is an area of great long-term interest to me and with their specialism in selling to the regional marketplace, Eye Airports and their great team led by Rachel Davies are a perfect fit for CP Media, as we pride ourselves on being regional and digital advertising specialists.”
CP Media is the trading name of Community Partners Ltd, and provides direct media sales services to UK local authorities and companies.
NOTE: The Moodie Davitt Report also publishes Sight Lines, a new bi-monthly publication dedicated to airport advertising. If you would like to take part in Sight Lines, please contact Martin Moodie (Martin@MoodieDavittReport.com) and Liam Coleman (Liam@MoodieDavittReport.com) for editorial and Irene Revilla for advertising and sponsorship (Irene@MoodieDavittReport.com).
