Family-owned Scottish distillery Tullibardine has refreshed its core range of single malt whiskies. The redesign aims to meet changing market trends and to underline Tullibardine’s commitment to sustainability.
The distillery said no changes have been made to the flavour profile of its core range which includes Tullibardine Sovereign, 225, 228 and 500 expressions.
Its Signature range, which includes 228 Burgundy Cask Finish and 225 Sauternes Cask Finish, is presented in premium cardboard, which weighs 100gr less than previous boxes. The cardboard is recyclable and responsibly-sourced cardboard from local forests as Tullibardine aims to improve its carbon footprint.
The new look includes a gift box, with coloured headbands to underline the brand’s artisanal nature.
Tullibardine General Manager Michael Elliott said: “Markets and consumers are changing rapidly so we are evolving our brand to adapt to these trends.
“We want to emphasise the craft and character associated with the Tullibardine brand which is why we’ve used high-quality materials and eye-catching colours in the redesign.”