German gift specialist Troika Germany has named Travel Retail Experts as its exclusive agent in duty free and travel retail in Europe, Africa and the Middle East, as well as for inflight sales worldwide.

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Troika Germany gets ready for take-off in travel retail

Troika’s portfolio of 600 products includes key rings, card cases, writing instruments and electronic gifts.

Travel Retail Experts Director Lutz Natonek noted that while Troika Germany was well established in domestic markets, travel retail had not been a priority in its development to date. The new partnership will focus on travel retail through a “more holistic” approach, he said.