German gift specialist Troika will highlight a range of gifts for men at the upcoming TFWA World Exhibition & Conference in Cannes (Red Village M 27).

Focusing on men: Troika extends its gift range for Cannes

Troika’s latest portfolio, which aims to “transform current trends into sophisticated products”, includes small electronic gadgets, key rings, card cases, home office products and writing utensils.

Highlights include a rose gold-coloured Eye Candy multitasking construction pen. The writing instrument features an inch and centimetre ruler, slotted/Phillips screwdriver, stylus and spirit level.

The Troika portfolio includes approximately 800 products which are available in more than 70 countries.

Earlier this year, Troika Germany appointed Travel Retail Experts (TRE) as its exclusive agent in duty free and travel retail in all regions with the exception of South America. TRE is also responsible for inflight sales.

Troika International Sales Director Manuel Franco said: “Troika is proud of its fine reputation as a supplier of innovative design gifts which are made not simply to be functional but also to be thoughtful.

“We are delighted to have secured the services of TRE who are very experienced in this complex market and whose approach to product presentation and customer service is an excellent match for our brand.”

Travel Retail Services Director Lutz Natonek commented: “At TRE we have many years of experience of handling and representing brands in the travel retail channel and it is rare to find a brand of the quality and integrity of Troika.”