Treasury Wine Estates (TWE) has expanded its portfolio of premium California wines with two new collections from Napa Valley wineries, Beringer Vineyards and Sterling Vineyards.
The Beringer Vineyards Rhine House Collection and The Pioneer’s Journey range from Sterling Vineyards are available now in global travel retail. TWE said the introductions will be supported by promotions and brand campaigns.
The Beringer Vineyards Rhine House Collection comprises a Chardonnay and Cabernet Sauvignon.
The Pioneer’s Journey collection celebrates the tradition of innovation and exploration that Sterling Vineyards founder Peter Newton started in 1964 when his travels landed him in Napa Valley. Today, these limited-production wines are available in Chardonnay and Cabernet Sauvignon varietals.
Treasury Wine Estates General Manager of Global Travel Retail Barry Galloway said: “Beringer Vineyards and Sterling Vineyards are icons of Napa Valley that represent the renowned and distinctive California styles recognised by wine lovers around the world.
“These wines were produced and hand-selected for global travel retail combining quality, elegance and an approachable fruit profile at optimal price points to extend the penetration of the Beringer and Sterling brands and realise their potential within the travel retail wine category globally. The limited production of these wines make them especially appealing to travelling shoppers as our consumer research has indicated that more than 55% of all buyers expressed that limited edition and exclusives would encourage them to buy more.”
Galloway added: “The debuting collections from Beringer Vineyards and Sterling Vineyards complement TWE’s existing luxury US wine offerings, which are already popular with travel retail consumers, to further drive growth of the two brands along with the TWE Californian wine portfolio within the travel retail environment.”