SWEDEN. R&F Travel Retail is making a foray into the domestic market by taking on the sales of Segafredo’s coffee, tea and chocolate drinks into the hotel, restaurant and catering (HoReCa) and food retail sectors.
Segafredo is a Massimo Zanetti Beverage Group-owned brand, with all of its filter coffees produced at Helsinki-based Meira, Finland’s second biggest roastery.
R&F is a Stena Line affiliate company which has been supplying products to shipping companies, airports and border shops for over 40 years.
As reported, it opened its first airport store at Cologne Bonn Airport last year.
R&F said its plan is to gradually broaden its product range further in domestic markets, but will remain concentrated on the beverage segment.
R&F Travel Retail Head of Business Development Tony Michaelsen said: “We are excited launching the Segafredo coffee brand as the first of more branded products to come for R&F entering into the domestic market in Sweden and Scandinavia.”
To handle the new business, R&F has strengthened its team with two new key account managers.
