Mondelez World Travel Retail (WTR) has emphasised its commitment to role-modelling more sustainable practices and engaging experiences in the travel retail industry. The confectionery and snacking house’s stand at this year’s TFWA World Exhibition & Conference was digitally focused and carbon neutral.
Through its collaboration with non-profit tree planting charity One Tree Planted, Mondelez WTR has committed to planting over 3,500 trees to proactively offset the carbon footprint of the team’s presence at the Cannes event.
According to Mondelez WTR, its CO2 footprint was calculated by combining the production of the booth as well as all staff travel, accommodation and delivery transportation.
Team members added a double-digit percentage on top of this sum to cover smaller miscellaneous activities potentially not taken into consideration, neutralising Mondelez WTR’s stand and contributing even more towards climate neutrality.
In addition, for each Toblerone 360g bar sleeve printed for TFWA World Exhibition visitors to the Mondelez WTR Experience Room, another tree will be planted.
The One Tree Planted collaboration is the latest initiative in Mondelez WTR’s broader sustainability roadmap.
The roadmap comprises corporate-wide and industry-specific commitments that include the development of more ethical promotional activities and in-store engagement; packaging innovation and recyclability; award-winning products with sustainably-sourced ingredients; and pioneering more sustainable design practices for travel retail.
The carbon neutral stand follows Mondelēz International’s first zero-waste activation – a multi-brand Cocoa Life umbrella concept that debuted at Oslo Airport in August – bringing the company’s sustainable cocoa sourcing programme to life for travellers.
The sustainability measures introduced by Mondelez WTR are aligned with Mondelēz International’s overall sustainability strategy, including the company’s commitment to a 2050 target of net zero greenhouse gas emissions across its full value chain.
Complementing the sustainability aspect of Mondelez WTR’s stand – and in line with the company’s commitment to digital innovation – the TFWA World Exhibition stand also featured Mondelez WTR’s immersive ‘Digital Home’. The concept was introduced at this year’s Summit of the Americas – A Virtual Experience.
The 360-degree experience was upgraded for TFWA World Exhibition to incorporate motion-sensing technology which allowed stand visitors to experience all the features of the digital home concept in a contactless way.
Mondelez WTR Managing Director Jaya Singh said: “It was a true privilege to return to Cannes this year and reconnect as an industry, and I would like to sincerely thank TFWA for providing suppliers with a much-needed opportunity to meet face-to-face with partners as we progress our journey to emerge stronger together.
“The Mondelez WTR team was delighted to be back and to showcase our enduring dedication to innovation for the good of the wider industry. Our new stand really set the tone for an exciting year ahead, particularly in terms of our pioneering digital initiatives and our sustainability commitments.”
Singh said that Mondelez WTR “consistently strives to do better” where sustainability is concerned. “We hope to inspire others to do the same. It was a very proud moment for us to return to the industry’s most important event this year with a carbon neutral stand. We are committed to creating a better, more responsible, and more sustainable future for the travel retail industry alongside our valued partners.
“We are committed to ‘Travel Retail Made Right’,” he added.
