Travel Blue is set to launch a new travel retail-exclusive feather Hypno-Pillow at TFWA World Exhibition.

According to Travel Blue, the pillow is the first feather one available in travel retail.

Hypno-Pillow contains 85% duck feathers and 15% goose down feathers and is housed in a 100% satin cover. For portability, the pillow folds down to a third of its size.

‘Hypno’ comes from Hypnos, the Greek God of sleep whose powers enabled him to bestow a perfect night’s rest on both Gods and mortals, said Travel Blue.

Travel Blue Executive Director Jonathan Smith said: “The Hypno-Pillow contains duck and goose down feathers, giving an unprecedented level of luxury and the use of all-natural materials. This makes Hypno-Pillow quite simply the best travel pillow in the world.

“The Hypno-Pillow is our softest, most luxurious and pampering pillow yet. We are proud to launch this latest innovation which builds on our commitment to help travellers make the most of every journey.”