Travel Blue has secured several listings for its Z-ZOOM reading glasses brand which launched at the recent TFWA Asia Pacific Exhibition.
Travel Blue said the brand received a lot of positive feedback from buyers and that footfall to Z-ZOOM’s booth was strong.
Z-ZOOM Travel Retail DirectorJonathan Smith said: ‘’The launch of Z-ZOOM at TFAP was a great success. We couldn’t have hoped for a better first showcase. The atmosphere surrounding the place was fantastic. There was a genuine sense of excitement and a great energy both amongst our team and the visitors to our stand.”
Smith continued: “We appreciate the importance of the Asia Pacific region to the industry and how it is an essential market in the travel retail sector as it continues to grow. Asia will definitely be a key focus for the development of Z-ZOOM and we look forward to the opportunities that the region will present us.’’
In Singapore, Z-ZOOM highlighted colourful reading styles, blue light filter glasses to protect eyes at computer screens and reading glasses with a magnetic sunglass attachment. All of its styles come in acrylic cases and were presented on POS units and countertop displays at the TFAP show.
Z-ZOOM said its commitment to the consumer is to be stylish, functional and inclusive for all. The brand also said it aims to stay relevant to the changing fashion trends.
Smith commented: ‘’Investment in market research, design and product development emphasises our commitment to getting it just right and shows that we are an innovative high quality brand. Exciting times ahead for Z-ZOOM.’’
