Travel retail agency Retrail has set out its aim to provide the industry with innovative, trustworthy brands through its tailor-made business solutions.
Retrail was founded in 2016 by experienced travel retail executives Frank Passmann and Fabrice Dessart, who worked together at Montblanc.
Managing Director Frank Passmann said: “Our mission is to launch innovative products in the travel retail market. We are the best matching partner for brands which have not entered this trade channel or just started with or without a small structure. We will become their guide on this trail to travel retail.
“Our goal is to develop this business for customers and maximise sales potential. Needless to say, that we will apply the customers’ global business strategy during this process. With our network of experts we can offer all required management functions such as analysing & planning, sales, marketing and retail.”
Retrail said it aims to discourage online discounting, provide innovative products with real USPs at affordable prices and trustworthy brands which have double-digit growth.
The company’s current brand portfolio includes ten eyewear, watch, luggage and fashion and accessories companies.
Gloryfy
Austrian brand Gloryfy, founded in 2004 by Christoph Egger, manufactures eyewear which is said to be ‘unbreakable’. Products are made from NBFX (Non Breaking Flex Polymer) and, according to the brand, return to their original shape after being bent.
Sun, sport, optic and snow goggles are priced between €99 to €140.
Ic! berlin, founded in 1996, offers screwless sunglasses and glasses. Its models feature a “one-of-a-kind” patented screwless hinge system and are made from sprung stainless steel. The brand is distributed in 65 countries and its best-performing market is Asia. Eyewear is price between €300 to €350.
William L
French watch brand William L produces vintage and classic style designs at affordable prices. The brand’s products are available in over 20 countries and it has 140,000 Facebook fans.
Kyboe!
Miami-based Kyboe!, founded by Dutch natives Dick Sijmons and Kees de Bruïne, is said to be the first watch brand to attend New York and Miami Fashion Weeks. Its watches come in 180 colours, feature oversized dials and are priced between €100 to €320. The brand has 100,000 ‘likes’ on Facebook.
D1 Milano
Italian watch brand D1 Milano offers premium fashion watches. Its best-selling items are the Monochrome, Ultra Thin and Skeleton models. D1 Milano is distributed in 28 countries and has eight boutiques globally, including in Milan, Dubai and Japan.
Bellroy
Bellroy is an Australian carry goods brand which is described as a pioneer in slim line tailoring and improving functionality. The company is B Corp certified and constantly pursues better ways to source its leathers and reduce its impact on the environment and make sure products last for as long as possible, it said. The Bellroy portfolio includes bags, wallets, purses, iPhone cases and laptop bags.
Vocier
Austrian luggage company Vocier, claimed to be the most awarded luggage brand in the world, is available in luxury department stores such as Harrods and Barneys. Vocier created the world’s first zero-crease carry-on. Products are priced between €75 to €995.
Anima Libera
Anima Libera is said to mix fashion, technology and social trends with its interchangeable screen system for luggage. In 2012, the brand created a new travel collection which allows users to draw on suitcases.
Rains
Rainwear company Rains is based in Denmark and offers waterproof outerwear, bags and accessories. The brand has opened stores in Paris, Melbourne and Antwerp this year and has showrooms in 25 major cities globally, including Berlin, Amsterdam, Tokyo and Los Angeles. Product price points range from €82 to €129.
Jennifer Lopez
In spring 2018, Retrail will unveil a new project in collaboration with the Jennifer Lopez brand. A new collection of bags featuring bold hardware and strap detailing, priced from €49 to €120, will be available.
For more information, please contact f.passmann@retrail.net.
