Moscow-based marketing agency Smart Project* and German drinks company Mast-Jägermeister* – Silver and Gold Virtual Travel Retail Expo partners, respectively – have teamed up in online training sessions for Dufry staff from selected Russian airports.
A series of face-to-face seminars, organised by the two companies, ended at St. Petersburg Pulkovo Airport late last year. As reported, earlier this year, Smart Project launched online training sessions for duty free employees in Russian airports as a response to the COVID-19 crisis.
Smart Project’s latest distance learning project, held on 28 July, saw Jägermeister specialists in virtual contact with Dufry staff members from Moscow, St. Petersburg, Krasnodar and Rostov airport stores.
Smart Project CEO and Founder Nadezhda Emelianenko noted her company’s close partnership with Jägermeister in travel retail. She underlined the success of a project with Jägermeister brand ambassadors at RegStaer Duty Free’s Moscow Vnukovo International Airport stores.
Emelianenko said Smart Project aimed to expand the role of brand ambassadors in the digital business space.
“I am confident that success can only be achieved by keeping up with the times and offering clients a wide range of innovative solutions,” she said.
“The new reality opens the door for us to the digital business space, where it is necessary to learn how to interact with our customers properly. In the online space brand ambassadors will be able to open your product to new audiences.”
*Note: Both Smart Project and Jägermeister are among the stellar line-up of brands and companies supporting the inaugural Moodie Davitt Virtual Travel Retail Expo this October.
Jägermeister said it was “excited to participate as a Gold Partner and looks forward to the experiences the Virtual Travel Retail Expo will offer”.
Smart Project said it was looking forward to connecting with the industry through the Virtual Expo. “With the sudden and acute crisis we are all going through, there is almost zero business activity in the travel retail sector,” Nadezhda Emelianenko said.
“At the same time the support of our business partner peers promises great opportunities in the future. We decided to look at things from a new perspective: it is now extremely important not to stop working, but to transfer our business into the digital space.”
The unique five-day ‘live’ Expo takes place on 12-16 October, followed by a 30-day showcase (click here to register).