Tomatin Distillery, based in the Highlands of Scotland, has announced that Interbrands Wines & Spirits will be responsible for Tomatin’s travel retail distribution in the Nordics.
The appointment follows the distillery’s announcement last month that it had secured its first listing with International Duty Free (IDF) Belgium at Brussels Airport. According to Tomatin, early sales figures have been ‘encouraging’.
The distillery’s travel retail range was launched in September this year.
Tomatin Distillery Sales Director Stephen Bremner commented: “Our strategy for the travel retail range is to roll out across Europe in our first year followed by the USA then Asia, so we are excited about this new appointment as it will open up the brand to a new audience and expand our presence in Europe. We are confident that the recent success we’ve seen with our core range in the Nordic region will be reflected within travel retail.”
Interbrands Wines & Spirits Travel Retail Director Lars Münter said: “We are delighted to be working with Tomatin and the new travel retail range which offers a malt for all tastes and budgets. We are convinced that the range will be well received and believe that with the inclusion of age statement whiskies within the range we’ll enjoy an ongoing increase in sales.”
Tomatin will continue to work with Rudy Leentjes, the owner of travel retail company Rumesco Agencies, to roll out the product and brand strategy across the world.